The Gen X Factor

Find the women who get it.

The Gen X Factor connects Gen X women who've left corporate, been laid off, started something or want to. Hire each other, work together and build what's next.

Find your people

No app. No feed. Just women who get it.

Left corporate Starting something Changing course Ready to hire

Why this exists

This week I had coffee with a friend, a designer with twenty-plus years behind her. She'd just been laid off and the jobs she was finding wanted more hours for less pay.

At the same time, I know Gen X women starting businesses right now who need exactly what she does. They want someone with real experience who doesn't need the backstory explained.

They just can't find each other. So I posted about it and a lot of women answered with some version of the same thing: count me in.

This is that.

Why Gen X women?

Because we're carrying more at once than almost anyone. Most of it is invisible from the outside.

  • 54%

    of Americans in their 40s are sandwiched between an aging parent and their own kids. Among people in their 50s the share climbed from 36% to 45% in four years. Source: Pew Research Center, 2026

  • 24%

    of workers 50 to 65 who were laid off in the past decade never found another job. Of those who did, 11% took a pay cut. Source: WSJ analysis of Boston College retirement data, via Fortune, 2026

  • 46%

    of laid-off Gen X workers believe AI or automation played a part in losing their job. Across all ages 40% are now considering a different field. Many are weighing freelancing or starting a business. Source: Resume Genius 2026 AI Layoffs Report

  • 13%

    of working women 45 to 60 reported a negative work outcome from menopause symptoms. About 11% missed work because of them. Source: Mayo Clinic Proceedings, 2023

Kids, parents, a shifting job market, AI and our own changing bodies, all at the same time. That's a lot to carry alone. It's a lot less to carry together.

How it works

  1. Tell us where you are

    One short form. About three minutes.

  2. We look for good fits

    When we see a match or a small group that makes sense, we'll reach out by email. We're starting small, so it may take some time.

  3. You take it from there

    Coffee, a call, a project, a company. That part's yours.

Questions

What is The Gen X Factor?

The Gen X Factor is a new network where Gen X women find each other for hiring, freelance and fractional work, co-founding, career changes and peer support. It was started in 2026 in Michigan. We're starting small and building it with our founding members, one introduction at a time.

Why focus on Gen X women?

Because this is the group carrying the most at once: aging parents, kids at home or in college, late-career layoffs, a job market reshaped by AI and menopause, often all in the same year. Gen X women have decades of experience and are often overlooked for it. They are also the people most likely to understand each other.

Who is it for?

It's for women born roughly between 1965 and 1980 who are building a business, looking for work, changing careers or looking for peers who share their references and their reality. Many have left corporate jobs or been laid off and want to put decades of experience to work.

Does it cost anything?

No. It's free for founding members while we learn what's most useful. You fill out one short form, we look for good matches and we reach out by email.

Is this another app?

No. There's nothing to download and no feed to scroll. You fill out one short form that takes about three minutes and we'll be in touch by email when we see a match or a small group that makes sense for you.

Will there be group calls?

We're planning small video calls for women on the same path: hiring and freelance work, building something or changing careers. Founding members will hear about them first.

What happens to my information?

It's used only to make introductions. We share your details with a match only after you say yes and we never sell them.

Your people are out here.

Tell us what you're looking for and we'll be in touch.

Find your people